Why polls work best at product launch events?

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Product Launch Events – an opportunity to showcase a new product, its features, its specialty and much more to your prospects. And while the prospects will be engaged in and excited to learn more about the new product, the whole process can get and will get boring if it’s one way. It is imperative to have an element in the event that will make it more interactive.The key question remains, how can one make such events more fun, more interesting, more engaging!?

Well, conducting live polls is one such idea that works best for launch events. The type of polls you conduct can be anything from humorous to intelligence based. The main idea behind them is to provide the firsthand look of the new product to your attendees in an innovative way so that you receive their complete and unadulterated attention.

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Below are few things polls do to make your product launch event a greater success.

Polls Increase the Engagement Rate

In an otherwise bland event, polling excites and inspires the attendees to connect with your new product. It gives a sense of being involved; a feeling that yes, their opinion is important to the company. Ask them simple questions like how likely they are to buy the product or recommend it to someone else or product based questions which will encourage them to be more active and observant during the event. Entertain them in between with some fun trivia related to the product.

Polls Increase the Engagement Rate

In an otherwise bland event, polling excites and inspires the attendees to connect with your new product. It gives a sense of being involved; a feeling that yes, their opinion is important to the company. Ask them simple questions like how likely they are to buy the product or recommend it to someone else or product based questions which will encourage them to be more active and observant during the event. Entertain them in between with some fun trivia related to the product.

Content Generation

People love to share their opinions and when you are launching a new product it is more than beneficial to get audience’s feedback. This will not only generate content but also will leave no doubt about its credibility which otherwise is always present if the content is generated by any third party.

Show the poll results live on the screen and discuss the same with the attendees, talk about the reasons as to why their answer was positive or negative. This will give you a detailed insight about how your prospects think and what are their expectations.

Polls Increase the Engagement Rate

In an otherwise bland event, polling excites and inspires the attendees to connect with your new product. It gives a sense of being involved; a feeling that yes, their opinion is important to the company. Ask them simple questions like how likely they are to buy the product or recommend it to someone else or product based questions which will encourage them to be more active and observant during the event. Entertain them in between with some fun trivia related to the product.

Content Generation

People love to share their opinions and when you are launching a new product it is more than beneficial to get audience’s feedback. This will not only generate content but also will leave no doubt about its credibility which otherwise is always present if the content is generated by any third party.

Show the poll results live on the screen and discuss the same with the attendees, talk about the reasons as to why their answer was positive or negative. This will give you a detailed insight about how your prospects think and what are their expectations.

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