As data has become more and more relevant, there are workshops and seminars being held on various subjects to educate the masses about the same. Most of these data workshops are held at events and today we’ll discuss why it is important for event planners to collect data in workshops. If you think data only helps broaden the scope for an event planner to attract more attendees then you’re mistaken. The role of data collection goes beyond that.
Here’s why data collection matters:
With every event that gets hosted, the event planner is expected to raise the performance bar. This literally puts event planners in a position to understand the turnout of attendees, what factors drive attendees to register, analyze sensitive information, and understand the metrics. Back in the days, all basic details such as registration numbers, budget, attendee demographics and other critical insights were garnered in the form of a feedback survey.
However, today, event management companies curate data that goes beyond the basic details and this in-depth data collection helps event planners to understand this/her target audience at a microscopic level.
But, why stress so much over data? Well, it all comes down to “fishing” logic. Nobody can bait a fish with grass. Similarly, event planners can’t connect with their TG unless they understand how to bait them and data gives them all the answers required. The result of this whole process takes shape in the form of higher ROI!
Boost Engagement Metrics
Accumulating data and then researching intensely to arouse enthusiasm amongst potential attendees to attend your event will hold no significance if your event doesn’t offer them value. The content you provide attendees to chew on holds even more significance than how you bait them. As a result, it is extremely vital that event planners craft strategies to deliver information/content to attendees in a captivating manner.
This is where data again ends up playing a critical role to help event planners plan the entire event. What information is more likely to grasp the attention of attendees and retain it? Which speaker has the potential to interact with the audience in a notable way? Is there any in-demand speaker that the audience is looking forward to interacting with? Since conversations will be happening at a grander scale, how can every attendee get an opportunity to air his/her opinions?
Event mobile apps, perhaps?
All these question help event planners make more room for engagement.
Defining Future Goals, Budget, & Technology
Picture this scenario. You log on to an online portal, you surf for some clothes and as you are surfing, you realize the recommendations being offered to buy related clothing outfits tends to keep you glued for hours. The way search engines are being designed today provides you with relevant and amazing recommendations capable of making you spend your entire salary on shopping. This is the result of data mining.
Data mining is a new concept that’s gaining huge importance in today’s fast-paced age. Simply put, data mining is evaluating the behaviour of customers and accordingly suggesting options to them that they are most likely to be interested in. Similarly, the data collected pertinent to potential attendees is thoroughly processed and then strategists often assist event planners with future strategies that event attendees will love. This helps in defining event goals, budget, and delivering a great experience to attendees.